My thoughts on Apple Intelligence

This is in no way a rant. There are plenty of web destinations to get fresh and steaming hot bowls of that. This is not about Gemini or ChatGPT or Grok (I love Grok by the way). This is about what I believe happened.

Artificial Intelligence started to take off, and many companies started pouring money into trying to produce good results by custom chatbots. Glorified but very useful Google search – because instead of linking out, it presents the data in quick to consume ways leveraging all sorts of material. Nothing you don’t know already.

Companies started to jump on the bandwagon – because there were dreams of autonomous robots with cognition and self-awareness around the corner. Hogwash, but people began to worry about missing on the new potential gravy train.

And then AI came to VSCode in the form of CoPilot – which is really useful if not curious about usage rights for the code it presents. ChtGPT became very popular, and interesting things were taking off.

Apple was sitting on a very crusty and not-properly-architected Siri (at least not architected in a way that may updating it quick and easy). I’ve heard many stories about days of compilation just to add a few categories of data – and Siri still tells you to ask from your phone half the time if a HomePod hears you first.

People began to complain that Apple was going to miss the train. And the just burned a whole lot of cycles on Project Titan and CarPlay2 (related) and Apple Vision Pro. They had to divert a lot of talent and workforce to quickly address their lack of AI presence.

In my opinion, they should have worked a year or two longer before even discussing the matter. Someone jumped the gun – worried about falling too far behind. So they directed work into GenMoji, ChaptGPT integration (not great), object removal in photos (works great), and writing tools – I’ve used it a lot and since its systemwide, its fairly useful. But far from their competition and not very novel in any way. Since this is Apple, they are probably working on frameworks that will shock and awe many a cutover and industry journalist. But we don’t know about that just yet – which is perfectly alright with me.

I believe that Apple should maybe do the following in order to really innovate and bring joy to the masses (who could afford it all).

  • Design snd produce Matter home accessories. Door locks, lighting systems, security cameras, water sensors, widow sensors, door sensors, and door bells.
  • Design and create a new home hub (glorified Mac) that serves as the conduit for the Matter devices and the connection to the Web (can serve as an AirPort Extreme as well). Inside this hub, a very powerful chipset and large storage that is not directly accessible – it will contain one or many LLMs that train themselves and use encryption to ensure their contents cannot be removed and inspected.
  • The local LLM(s) can drive a local Siri and Agents that know a great deal about you. Everything really. And it learns over time – even daily. Modular so that if it’s desired to gain better processing, you could swap in a new chip or transfer the LLMs to replacement storage (modular as well as a pedestal).
  • Have the Hub serve as the music server, and provide synchronized delivery to all HomePod 3.0 speakers around the home (small rounds, larger cylinders, flat plates for walls and shower stalls).
  • Hubs can detect users in the home and deliver customized experiences for each and for groups.
  • It can proactive ask about things before obeying rules (such as playing Rush when I walk into a room, but if I am with my daughter – it may just ask if there was something either of us would like to hear, watch, or experience). If she asked for Taylor Swift – it would feed HER prefs learning and not interfere with mine.
  • A head unit could take information from the hub when parked in the garage or driveway and within WiFi range. It would sync all data and would not require an iPhone to function – although having one could make certain things easier or more powerful.

Thats just one idea that could really shake up the Market, benefit a lot of people, bring the future closer, and would resolve completely around the user experience. Try to hide away as much interface as possible. Seamless updating. Incredible utility (HomeKit/Matter/WiFi/Sync/Siri 3.0/multi-user training model/calendaring – passive and autonomous/etc.) Jack it into power and snake it with ethernet from your ISP box and you have a lifelong digital partner.

Think Different. Think Big.

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