The number of times I frequent a CVS a year can probably be counted on one hand. CVS has been anti-Apple Pay for some time. But a barcode based payment system requiring a CVS application? I’m sorry but that’s pretty lame.
Just adopt a nearly defacto standard already. Like Apple Pay. Quick, easy, and secure. Google Wallet for the others. It’s worth having a tiny cut taken.
I already visit Dunkin Donuts more because of Apple Pay. Bang, done. Value your customers over yourself.